Side-by-side mattress testing · 144+ comparisons published
Updated September 2026
Category
Serta iComfort Mattress (Standard)
Novosbed Memory Foam Mattress
Comfort
Not lab tested
Not lab tested
Support
Not lab tested
Not lab tested
Cooling
Not lab tested
Not lab tested
Edge Support
Not lab tested
Not lab tested
Motion Isolation
Not lab tested
Not lab tested
Durability
Not lab tested
Not lab tested
Value
8.3/10
9.1/10
Blank cells mean that model has not completed our instrumented lab protocol, so we publish no measured score for it. We never estimate a number we have not recorded.
Quick Specs Comparison
Spec
Serta iComfort Mattress (Standard)
Novosbed Memory Foam Mattress
Price (Queen)
$1,199
$999
Type
Memory Foam
Memory Foam
Firmness
6/10
6/10
Height
Varies by comfort level
11 inches
Trial
120 nights
120 nights (full refund) with free Comfort+ adjustment
Warranty
10 years
15-year limited
Shipping
Free shipping
Free shipping; white glove delivery available
Key Advantages
Why Choose Serta iComfort Mattress (Standard)
- Five support zones designed for spinal alignment
- Cool-to-the-touch cover on a sub-$1,200 foam bed
- Excellent motion isolation for couples
Why Choose Novosbed Memory Foam Mattress
- True slow-sinking memory foam contour — one of the deepest hugs still sold direct
- Near-perfect motion isolation; a partner getting up is essentially undetectable
- Free Comfort+ kit adjusts firmness in year one instead of forcing a return