When memory foam is the right choice
Memory foam excels at pressure relief — shoulders and hips for side sleepers, and general cushioning for anyone on a mattress that feels hard. Its slow response also isolates movement well, which matters if a partner's mattress transmits motion.
It is the wrong choice when the mattress is already sagging (foam follows the sag instead of fixing it), when you sleep hot, or when you change positions often — slow-response foam resists movement and can feel like quicksand to combination sleepers.