Updated May 2026
Novaform Mattress Review
Costco's house foam mattress line — gel memory foam at warehouse prices.
Founded
2007
Headquarters
Sold exclusively through Costco (US)
Models covered
1
About Novaform
Novaform is Costco's exclusive mattress brand, made by Innocor, and it is one of the highest-volume foam mattress lines in the country simply because of the retail footprint behind it.
The best-known models are the ComfortGrande and the DreamAway and Serafina Pearl gel memory foam beds, plus a long-running topper range that many shoppers know better than the mattresses.
The value case is straightforward: Costco's return policy is the most generous in retail, and Novaform pricing tends to sit below equivalent-thickness DTC foam beds. The trade-off is limited firmness choice and comfort foams that soften sooner than premium equivalents.
What they make
Gel memory foam mattresses and toppers sold exclusively through Costco warehouses and Costco.com.
Origin
Manufactured for Costco by Innocor
Novaform Signature Technologies
Gel Memory Foam Comfort Layers
Gel-infused memory foam intended to slow heat build-up in an otherwise dense foam stack.
Thick Comfort Profiles
14-inch builds with deep comfort layers, unusual in this price band and the reason the ComfortGrande is so popular.
Costco Return Policy
Not a material, but the practical benefit: Costco's member return policy is more forgiving than any mattress sleep trial.
Best for
- Costco members who want the safest possible return path
- Side sleepers who want deep foam contour on a budget
- Guest rooms and secondary bedrooms
- Topper buyers wanting a cheap comfort upgrade
Not ideal for
- Hot sleepers — these are dense all-foam beds
- Heavier sleepers needing coil support
- Shoppers who want a firmness ladder to choose from
Every Novaform Mattress We've Reviewed
How Much Does a Novaform Mattress Cost?
Novaform queens run $500–$1,100 across the lineup (budget to mid tier). The table below estimates the rest of the size ladder from that queen range using the standard size pricing brands apply — the low column tracks the entry model, the high column the flagship. Treat these as planning estimates rather than quotes: promotions move real street prices by 20–30% for weeks at a time.
| Size | Dimensions | Entry model (est.) | Flagship (est.) |
|---|---|---|---|
| Twin | 38" × 75" | $310 | $680 |
| Twin XL | 38" × 80" | $330 | $725 |
| Full | 54" × 75" | $410 | $900 |
| Queen | 60" × 80" | $500 | $1,100 |
| King | 76" × 80" | $640 | $1,405 |
| California King | 72" × 84" | $640 | $1,405 |
Estimates based on Novaform's published queen pricing and the standard US size ladder. Warehouse pickup or delivery. Costco member return policy; Manufacturer limited warranty, typically 10–20 years.
How to Pay Less for a Novaform
Pricing, Trial & Warranty
Price range (Queen)
$499–$1,099
Budget to mid
Strong, largely because of the return policy behind it
Trial period
Costco member return policy
Manufacturer limited warranty, typically 10–20 years
Shipping
Warehouse pickup or delivery
Financing
Costco credit financing
Pros
- Costco's return policy removes almost all purchase risk
- Deep comfort layers for the money
- Widely available with in-store display units
- Toppers are excellent value
Cons
- Runs warm like most dense memory foam
- Comfort layers soften within a few years
- Few firmness options and limited spec disclosure
- Requires a Costco membership
Novaform FAQ
Who makes Novaform mattresses?
Innocor manufactures Novaform exclusively for Costco. The brand is not sold through other retailers, which is why comparison shopping on it is difficult.
Is the Novaform ComfortGrande any good?
It is a deep, plush 14-inch gel memory foam bed that suits side sleepers who want contour on a budget. It runs warm and softens faster than premium foam, but at Costco pricing with Costco returns behind it, the risk is low.
Can you return a Novaform mattress to Costco?
Costco's member return policy applies, and it is considerably more generous than a standard mattress sleep trial. Check current policy terms with the warehouse before buying, since the details can change.
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