Best Black Friday Mattress Sales 2026
Black Friday is the single biggest mattress sales event of the year. Our team has been tracking early deals and confirmed discounts so you can shop with confidence.
Comparing events? See our full 2026 mattress deals hub for the complete sale calendar and verified coupon codes.
Our Expert Take
Black Friday is unequivocally the best time to buy a mattress. Having tracked Black Friday mattress deals for 8 years, I can confirm that discounts during this period are 10–15% deeper than any other sale event. If you've been waiting to buy a mattress, this is your moment.
In 2025, Black Friday mattress sales set new records: DreamCloud hit their all-time lowest price ($699 for Queen, normally $1,499), Nectar offered 50% off plus $599 in free accessories, and even premium brands like Tempur-Pedic dropped prices $500 below their usual sale pricing.
The retail landscape has shifted. 'Black Friday' now starts in early November and extends through Cyber Monday. Many brands offer identical pricing for the entire 2–3 week window, removing the pressure to buy on a single day. However, the absolute best doorbusters may sell out quickly.
I personally recommend buying during the first week of Black Friday sales if possible. Inventory on popular models can run low, and some limited-edition bundles sell out before Thanksgiving.
Pro tip: 'Early Black Friday' deals (starting mid-November) are often just as good as Black Friday weekend prices. Don't wait until Friday — shop early for best selection.
What to Expect This Black Friday
Record DTC Discounts
DreamCloud, Nectar, and Helix typically offer their deepest discounts of the year: 40–60% off with premium accessory bundles worth $300–600. These are genuine discounts verified by our year-round price tracking.
Premium Brand Doorbusters
Tempur-Pedic ($500+ off), Saatva ($500 off), Purple ($400 off), and Sleep Number ($1,000 off select models) offer Black Friday-exclusive pricing that won't be matched until next year.
Budget Brand Blowouts
Zinus, Allswell, and Siena may drop below $200 for a Queen — prices previously impossible. These are excellent for guest rooms, kids, or anyone on a strict budget.
Exclusive Bundles & Add-Ons
Many brands create Black Friday-exclusive bundles including adjustable bases, pillows, sheets, and mattress protectors at steep combined discounts. These bundles offer the best per-item value of the year.
Best Black Friday Mattress Deals
Based on last year's sales and early announcements, here are the deals we expect — and the ones already confirmed.
DreamCloud Premier Black Friday Sale 2026
55% OffExpected record-low pricing: Queen from $699. Plus luxury bundle worth $599 (pillows, sheets, protector, mattress cover).
Code: BLACKFRIDAY
Rated 9.6/10 —Read our DreamCloud Premier review
Nectar Memory Foam Black Friday Sale 2026
50% OffExpected 50% off + premium sleep bundle. Best all-time pricing expected during Black Friday.
Rated 9.4/10 —Read our Nectar Memory Foam review
Saatva Classic Black Friday Sale 2026
$500 OffBlack Friday exclusive — largest Saatva discount of the year. Free white glove delivery included.
Rated 9.2/10 —Read our Saatva Classic review
Tempur-Pedic TEMPUR-breeze° Black Friday Sale 2026
$500 OffBiggest Tempur-Pedic discount of the year. Includes free white glove delivery and accessories.
Rated 9.3/10 —Read our Tempur-Pedic TEMPUR-breeze° review
Purple Hybrid Premier Black Friday Sale 2026
$400 OffBlack Friday exclusive. Plus free sheets and pillow bundle worth $200.
Rated 9.1/10 —Read our Purple Hybrid Premier review
Helix Midnight Luxe Black Friday Sale 2026
30% OffBlack Friday best: 30% off all models + 2 free Dream pillows + free sheets.
Code: BF30
Rated 9.3/10 —Read our Helix Midnight Luxe review
WinkBed Black Friday Sale 2026
$500 OffBiggest WinkBed discount of the year. All firmness options and Plus size eligible, plus free pillows.
Rated 9.2/10 —Read our WinkBed review
Brooklyn Bedding Signature Black Friday Sale 2026
30% OffFactory-direct sale: 30% off sitewide plus a free pillow. One of the best value hybrids of Black Friday.
Code: BLACKFRIDAY30
Rated 9/10 —Read our Brooklyn Bedding Signature review
Avocado Green Black Friday Sale 2026
$300 OffRare organic discount — up to $300 off the certified-organic Green and Luxury Organic mattresses, plus a bedding bundle.
Rated 9.1/10 —Read our Avocado Green review
Bear Elite Hybrid Black Friday Sale 2026
35% OffRecovery-focused hybrid at 35% off plus free Celliant sheets and pillows ($325 value).
Code: BLACKFRIDAY
Rated 9/10 —Read our Bear Elite Hybrid review
Layla Hybrid Black Friday Sale 2026
$200 OffFlippable hybrid with $200 off plus two free copper-infused pillows. Two firmness options in one mattress.
Code: BLACKFRIDAY
Rated 8.9/10 —Read our Layla Hybrid review
Nolah Evolution 15 Black Friday Sale 2026
35% Off35% off sitewide plus two free AirFoam pillows. Best side-sleeper foam deal of Black Friday.
Code: BLACKFRIDAY35
Rated 9.1/10 —Read our Nolah Evolution 15 review
GhostBed Luxe Black Friday Sale 2026
50% OffCooling all-foam mattress at up to 50% off plus two free luxury pillows. Best budget cooling deal.
Code: BLACKFRIDAY
Rated 8.8/10 —Read our GhostBed Luxe review
Plank Firm Black Friday Sale 2026
30% OffThe firmest mattress online at 30% off plus two free pillows. Best Black Friday deal for stomach sleepers.
Code: BLACKFRIDAY30
Rated 8.6/10 —Read our Plank Firm review
PlushBeds Botanical Bliss Black Friday Sale 2026
$1,250 OffCertified-organic Talalay latex mattress at up to $1,250 off plus a $599 bedding bundle.
Rated 9.1/10 —Read our PlushBeds Botanical Bliss review
Stearns & Foster Estate Black Friday Sale 2026
$600 OffRare luxury discount. In-store deals may include free adjustable base ($800 value).
Rated 9.2/10 —Read our Stearns & Foster Estate review
Black Friday Queen Price Tracker
Queen-size pricing we logged during last year's Black Friday event, the all-time low we've recorded, and what our team expects in 2026. Use the "lowest ever" column as your walk-away number.
| Mattress (Queen) | MSRP | 2025 Black Friday | 2026 expected | Lowest ever tracked |
|---|---|---|---|---|
| DreamCloud Premier | $1,499 | $699 | $699 | $699 |
| Nectar Memory Foam | $1,099 | $549 | $549 | $499 |
| Saatva Classic | $1,999 | $1,399 | $1,399 | $1,349 |
| Helix Midnight Luxe | $2,373 | $1,661 | $1,624 | $1,599 |
| WinkBed | $1,799 | $1,349 | $1,299 | $1,299 |
| Purple Hybrid Premier 3 | $2,899 | $2,299 | $2,299 | $2,199 |
Black Friday 2026 Sale Timeline
- Nov 1–5
Early access
Email subscribers get first pricing. Usually within $50 of the eventual Black Friday price.
- Nov 6–19
Sale opens publicly
Most DTC brands post their full Black Friday price here. Best selection of sizes and firmness options.
- Nov 20–26
Doorbusters appear
Limited-quantity bundles and premium-brand markdowns land. Popular sizes start selling out.
- Nov 27 (Black Friday)
Peak pricing
Prices rarely beat the week before, but bundle value is at its highest.
- Nov 30 (Cyber Monday)
Matching prices
Typically identical mattress pricing with slightly different accessory bundles.
- Dec 1
Window closes
Most sales end at 11:59pm PT. Delivery windows lengthen from here through the holidays.
Black Friday Discount History
What we actually recorded each year — not what the ads claimed.
| Year | Average discount | Best deal we logged | What it means |
|---|---|---|---|
| 2022 | 35% off | DreamCloud Queen at $899 | Sales opened the week of Thanksgiving and ended on Cyber Monday. |
| 2023 | 40% off | Nectar Queen at $649 | First year most brands opened in the first week of November. |
| 2024 | 45% off | DreamCloud Queen at $749 | Accessory bundles grew; headline percentages stopped moving much. |
| 2025 | 45–50% off | DreamCloud Queen at $699 | Deepest DTC pricing we have recorded; premium brands matched their own record lows. |
| 2026 (projected) | 45–55% off | Expect DreamCloud Queen near $699 again | Projection based on five years of our own tracked prices, not brand announcements. |
How We Verify Black Friday Deals
We record checkout prices ourselves throughout the year, not just during sale weeks, so we can tell a genuine markdown from a permanent 'sale' price.
Projected 2026 prices are derived from our own logged 2025 sale prices adjusted for current list pricing. They are predictions, not confirmed offers.
Coupon codes are re-tested before each event; codes that no longer work are removed rather than left up.
We earn commission on some links. It does not change which mattresses we recommend or the prices you pay.
Black Friday Sales by Brand
Expected discounts, dates, and promo codes for each major brand's Black Friday event.
- Saatva Black Friday Sale 2026Up to $700 off
- Tempur-Pedic Black Friday Sale 2026Up to $700 off
- DreamCloud Black Friday Sale 2026Up to 60% off
- Nectar Black Friday Sale 202650%+ off
- Purple Black Friday Sale 2026Up to $1,000 off
- Helix Black Friday Sale 202635% off + 2 pillows
- WinkBed Black Friday Sale 2026Up to $500 off
- Brooklyn Bedding Black Friday Sale 202630% off + pillow
- Avocado Black Friday Sale 2026Up to $300 off
- Bear Black Friday Sale 202630–35% off + bedding
- Layla Black Friday Sale 2026Up to $200 off + 2 pillows
- Nolah Black Friday Sale 202635% off + 2 pillows
- GhostBed Black Friday Sale 2026Up to 50% off
- Plank Black Friday Sale 202630% off + 2 pillows
- PlushBeds Black Friday Sale 2026Up to $1,250 off + bedding
Black Friday Mattress Shopping Tips
Set price alerts now. Use our email notifications to know the moment Black Friday deals go live. The best deals sell out, especially on premium brands with limited inventory.
Black Friday is the ONLY time to buy premium brands. Tempur-Pedic, Stearns & Foster, and Sleep Number offer their deepest discounts of the year. If you want luxury, wait for Black Friday.
Don't assume Cyber Monday is better. Our data shows that Cyber Monday mattress deals are usually identical to Black Friday — sometimes with slightly reduced accessory bundles. Shop Black Friday with confidence.
Factor in the total bundle value. A mattress at 30% off with $500 in free accessories may be better than 50% off with no accessories. Calculate the total value, not just the mattress discount.
Check return policies for holiday purchases. Some brands extend their trial period for holiday purchases, giving you extra time to decide. This is especially important if buying as a gift.
Compare in-store vs. online carefully. Mattress Firm and local retailers may offer different deals than brand websites. Sometimes in-store offers include free adjustable bases worth $800+.
Our Top-Rated Mattresses
Regardless of sales timing, these are the highest-ranked mattresses in our database for 2026.
Vispring Diamond Majesty
$44000 · Handcrafted Triple-Layer Pocket Spring & Noble Fibers
Hästens 2000T
$36000 · Handcrafted Horsehair & Pocket Spring
DreamCloud Premier
$1099 · Luxury Hybrid
Tempur-Pedic TEMPUR-LUXEbreeze°
$4999 · Memory Foam
Brooklyn Bedding ThermoBalance Elite
$1749 · Luxury Hybrid
Nectar Memory Foam
$699 · Memory Foam
Tempur-Pedic TEMPUR-LuxeAdapt
$3999 · Memory Foam
Brooklyn Bedding ThermoBalance LX
$1374 · Latex Hybrid
Frequently Asked Questions
When do Black Friday mattress sales start?
Black Friday mattress sales now start as early as November 1, with most major deals launching by November 15. The 'official' Black Friday sales run Thanksgiving through Cyber Monday, but prices are typically consistent throughout the entire November sale period.
Are Black Friday mattress deals better than other sales?
Yes. Our price tracking data confirms that Black Friday discounts average 10–15% deeper than Memorial Day or Labor Day sales. Premium brands offer their largest discounts exclusively during Black Friday weekend.
Will prices drop further on Cyber Monday?
In most cases, no. Cyber Monday mattress prices are typically identical to Black Friday. Occasionally, a brand will add a bonus accessory for Cyber Monday, but the mattress price itself rarely changes. Don't wait if you see a deal you want.
Should I buy online or in-store on Black Friday?
Online deals are generally better for DTC brands (DreamCloud, Nectar, Helix, etc.). In-store deals can be better for legacy brands (Tempur-Pedic, Sealy, Serta) where retailers may bundle free adjustable bases or extended warranties not available online.
Black Friday Deals by Brand
Expected discounts, dates, and Queen pricing for each brand's upcoming event.